Currently
Empowering individuality at Vibe Jewelry
Vibe Jewelry specializes in handcrafted sterling silver and 14K gold Caribbean-inspired jewelry.
E-commerce Manager and Web Designer/Developer
I oversee and optimize the online storefront, leading all website development and managing everything from daily quality assurance to enhancing user experience and website performance. My role involves collaborating with the owners and the Director of e-commerce on marketing and strategic planning, maintaining our technology stack, managing inventory control, assisting with retail operations, and driving continuous improvements based on analytics and market trends.
Previously
Inspiring imagination at Sarah's Silks
Sarah's Silks creates open-ended playsilks, costumes and wooden toys that promote imaginative play in children.
E-commerce Specialist and Web Designer/Developer
I spearheaded website redesigns and the development of the Shopify Plus platform, managed testing environments to boost engagement, and tracked digital content performance. I worked closely with the marketing team to align brand strategies and conducted research for new product concepts. My role also included guiding executives in site development and business strategies.
About Me
Ecommerce specialist with 7+ years of experience, skilled in digital marketing, web design, front-end development, and conversion rate optimization strategies. Proficient in managing digital storefronts with a focus on Shopify, developing custom themes, content management, inventory control, and web analytics. I excel at understanding complex concepts, identifying problems, and transforming ideas into strategic solutions that enhance productivity and customer satisfaction. Passionate about collaborating with SMBs focused on sustainability, social responsibility, and ethical practices.
